Coy Callison, Ph.D.
Associate Professor of Public Relations, College of Mass Communications
Director, Center for Communications Research

TTU, School of Mass Communications, P.O. Box 43082, Lubbock, TX 79409
806.742.3385
coy.callison@ttu.edu

Education

• Ph.D., Communication and Information Science, University of Alabama (2000)
• M.A., Public Relations, University of Alabama (1998)
• B.A., Mass Communication - Public Relations, Southwest Texas State University (1995)

Dr. Callison has authored or co-authored 21 refereed research publications and one book chapter. His work has appeared in Public Relations Review, Journal of Public Relations Research, Journal of Communication, Communication Research, and Journal of Applied Social Psychology among others. Dr. Callison's research focuses on, but is not limited to, source and message factors underlying the persuasive ability of mass mediated materials. His water-related interests focuses on the public relations of water conservation and water conservation and the media.

Dr. Callison currently works as a consultant on communication campaigns and communication research projects. Additionally, he serves as Director of the Center for Communications Research for the College. He has worked in corporate public relations, international public relations, and in newspaper. Dr. Callison's research has won eight different conference awards. In 2005, he received the the Barnie E. Rushing, Jr., Faculty Distinguished Research Award. He has also been a college nominee for the Chancellor's Distinguished Research Award, a school nominee for the Faculty Distinguished Research Award.

Courses Taught
Principles of Public Relations, Public Relations Cases and Problems, PR Campaigns, Data Analysis

Selected Publications

• Will, E. M., & Callison, C. (2006). Web presence of universities:  Is higher education sending the right message online? Public Relations Review, 32, 180-183.
• Chambers, T., Callison, C., & Bichard, S. (2005). Crossing platforms: Transferring media dependency from traditional media to the Internet. Southwestern Mass Communication Journal, 21, 13-23.
• Knobloch, S., Callison, C., Chen, L., Fritzsche, A., & Zillmann, D. (2005). Children's gender-stereotyped self-socialization through selective exposure to entertainment fare: Cross-cultural experiments in Germany, China, and the United States.  Journal of Communication, 55, 122-138.
• Callison, C. (2004). The good, the bad and the ugly: Perceptions of public relations practitioners. Journal of Public Relations Research, 16, 371-389.
• Zillmann, D., Chen, L., Knobloch, S., & Callison, C.  (2004). Effects of lead framing on selective exposure to Internet news reports. Communication Research, 31, 58-81.
• Potter, R.F., Edison, A., Callison, C. & Chambers, T.  (2003). The effects of increasing commercial breaks on attention, arousal, attitudes, and memory for information in radio ads.  Psychophysiology, 40 (S1), 69.
• Knobloch, S., Hastall, M., Zillmann, D., & Callison, C. (2003). Imagery effects on the selective reading of Internet newsmagazines: A cross-cultural examination. Communication Research, 30, 3-30.